Jude Law, a great face for radio

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The award-winning Wireless Theatre Company produces radio dramas, comedies and short stories for digital download. They feature famous actors and Jude Law, Brian Blessed, Jo Brand and Stephen Fry are regular contributors to their glittering line-up.

Specialising in new material from around the world, by the end of last year they had showcased over 177 actors in productions from 43 new writers. Now with a strong following they’re at the stage where they need to monetize their community to improve the service and at the same time increase their audience.

Inner Sanxtum’s new site for The Wireless Theatre Company includes an online store, ticketing system and event management. Having previously been a free service the challenge was to migrate the existing customers to the new, paid-for service. To facilitate this Inner Sanxtum implemented a three tier membership to allow users to choose from a range of affordable options ie £3 per month, £25 a yearor a £99 lifetime membership.

Inner Sanxtum’s technology also enabled added-value features likethe web chat feature giving subscribers direct chat access to the actors, writers and directors. Social media integration has driven traffic up with around 150,000 visitors a month.

Karen David’s Inner Sanxtum

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Signed by BGM, singer-songwriter Karen David is also an actress in shows like Mamma Mia, TV like Waterloo Road and movies like The Scorpion King :The Rise of a Warrior, Batman Begins, Red Lights and Shadow Recruit.

Having built a serious following on social media she needed a home where her community could interact with her as well as each other. Inner Sanxtum became that new home with a fully revised site.

Dealing with the feeds, posts, follows and likes was time-consuming and not something that could be easily automated without risking the fan base switching off. Inner Sanxtum'ssocial media account management helped her strengthen her online presence and discover new ways to generate revenue.

Bolting on the power of Inner Sanxtum

  • A brand new feature-rich site with all of her social network feeds together in one view
  • Blog posts that are simple to add-in and automatically posted to all social feeds
  • A booking and payment system for live web chats and exclusive, online or virtual gigs
  • An integrated ticketing systemfor live shows and events
  • A tiered membership platform that fans can subscribe to online
  • An virtual merchandise store with full e-commerce and payment back-end

'The Inner Sanxtum stuff is just a dream for me and my followers to use. The guys integrate it seamlessly into my site. I just think of something that I want to sell online and they do the rest, from putting up the content through to taking payment. It means that I can get on with what I do without the hassle of managing a web team and all the complications of the techie stuff that goes with it. It also means that I am adding real value for my fans – with online gigs, tickets, merchandise etc - and they're only too happy to pay for it.'

Karen David

Visit www.karendavid.com

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