Jude Law, a great face for radio


The award-winning Wireless Theatre Company produces radio dramas, comedies and short stories for digital download. They feature famous actors and Jude Law, Brian Blessed, Jo Brand and Stephen Fry are regular contributors to their glittering line-up.

Specialising in new material from around the world, by the end of last year they had showcased over 177 actors in productions from 43 new writers. Now with a strong following they’re at the stage where they need to monetize their community to improve the service and at the same time increase their audience.

Inner Sanxtum’s new site for The Wireless Theatre Company includes an online store, ticketing system and event management. Having previously been a free service the challenge was to migrate the existing customers to the new, paid-for service. To facilitate this Inner Sanxtum implemented a three tier membership to allow users to choose from a range of affordable options ie £3 per month, £25 a yearor a £99 lifetime membership.

Inner Sanxtum’s technology also enabled added-value features likethe web chat feature giving subscribers direct chat access to the actors, writers and directors. Social media integration has driven traffic up with around 150,000 visitors a month.